Since the 1980s

Real food, grown honestly, by one family

What began as a single field and a handshake is now 60 acres — still tended by the same family, still chasing the same flavour.

Leadership

Mehran Yusuf — Chief Executive Officer

Berke Haddock (Private) Limited

Mehran is the third generation of the family on this land. He holds a Master of Employment Relations from Memorial University of Newfoundland (Canada) and a BBA from the University of Sindh, Jamshoro, with more than five years of professional management experience across Canada and Pakistan — including roles with the Canadian Red Cross and the College of the North Atlantic — alongside founding a technology startup.

He has since brought that training home: the family farm was incorporated as Berke Haddock (Private) Limited, and under his leadership it runs with the systems of a modern company — documented quality standards, fair employment practices, and direct farm-to-customer delivery — without losing the honest farming it was built on.

Master of Employment Relations — Memorial University of Newfoundland, Canada
BBA — University of Sindh, Jamshoro
5+ years' management experience in Canada & Pakistan
Founder — technology startup (Canada)

“We don't just sell produce — we sell trust. Every box has our name on it.”

Mehran Yusuf · Chief Executive Officer, Berke Haddock (Private) Limited

The company

From family proprietorship to Berke Haddock (Private) Limited

For decades the farm was run informally, as family farms here usually are. Today it operates as an incorporated company — Berke Haddock (Private) Limited — led by Mehran Yusuf as CEO. Incorporation brings formal accounts, contracts our wholesale partners can rely on, documented employment for our team, and a structure that can hold the farm together for the next generation.

Legal entity

Berke Haddock (Private) Limited

Chief Executive

Mehran Yusuf

Registered activity

Agriculture & aquaculture

Base of operations

Village Began, Tando Allahyar, Sindh

Our journey

Three generations on the land

The 1980s
It begins with one field
Our grandfather plants his first crop on a handshake and a belief that food tastes better when it's grown with patience.
1990s – 2000s
The farm grows
The next generation expands to 60 acres — adding the orchard, berry patch, poultry and dairy that define the farm today.
2024
Farm to your door
Mehran Yusuf takes the reins as the third generation and brings the harvest online — same honest farming, now delivered fresh across Pakistan.
Today
Incorporated for the long run
The farm moves from a family proprietorship to a registered company — Berke Haddock (Private) Limited — with Mehran Yusuf as Chief Executive Officer.

How we farm

Patient, traditional, honest

Crop rotation

We rotate crops season to season to keep the soil healthy and naturally fertile.

Careful watering

Efficient irrigation means we use only the water our fields actually need.

Hand-harvested

Picked by hand at peak ripeness — not machine-stripped weeks early.

Grown with care

Patient, traditional farming with compost and natural inputs wherever we can.

Come see us

Visit our farm

We're a working family farm in the heart of Sindh. If you'd like to see where your food is grown, message us first and we'll help you plan the trip.

Berke Haddock Farms

Village Began, near Jarwar, Tando Allahyar, Sindh, Pakistan

Approximate drive times

Tando Allahyar≈ 25 min drive
Mirpurkhas≈ 45 min drive
Hyderabad≈ 1 hr drive
Karachi≈ 3 hr drive

Estimates only — actual time varies with route and traffic.

Get directions Open in Google Maps

Our quality promise

We hold ourselves to a simple standard: we'll only sell your family what we'd put on our own table. If it isn't fresh and good, it doesn't leave the farm.

Harvested the same day it ships Never months in cold storage Hand-graded for quality Traceable to the exact field 100% freshness guarantee

Taste the difference