Real food, grown honestly, by one family

Mehran Yusuf is the third generation of the family on this land, and the first to run it as a company. He grew up on these fields, left to study and work abroad, and came back with a clear view of what the farm could become if it were managed properly rather than simply inherited.

He holds a Master of Employment Relations from Memorial University of Newfoundland in Canada and a BBA from the University of Sindh, Jamshoro. Alongside that, he brings more than five years of professional management experience across Canada and Pakistan — including roles with the Canadian Red Cross and the College of the North Atlantic — and founded a technology startup in Canada before returning home.

That combination is unusual in Pakistani agriculture, and it shows in how the farm is run. The family operation was incorporated as Berke Haddock (Private) Limited, with formal accounts, written supply agreements, documented employment for the farm team, and traceability from the field to the crate. His postgraduate field is employment relations, so the way the 25-person team is hired, paid and treated is not an afterthought here — it is the thing he was actually trained to do.

What has not changed is the farming itself: patient, hand-harvested, and honest about what it is. The systems exist to protect that, not to replace it.