Is the chicken ever frozen?

No. Birds are processed against confirmed orders and delivered chilled, never frozen.

How is desi chicken different from broiler?

Desi birds are raised far longer and range freely, which gives firmer, darker, more flavourful meat. Broilers reach weight in about five weeks in confinement.

How should I cook it?

Slow-grown meat wants slower cooking. Give it more time than a broiler recipe suggests — it rewards a longer braise and makes far better yakhni.

Meat & Poultry

Free-range desi chicken, raised slow and never frozen

Free-range desi chicken raised slowly on our farm in Tando Allahyar, Sindh. Processed to order, never frozen, delivered chilled across Pakistan.

Commercial broilers reach slaughter weight in about 35 days on continuous feed. Our birds take substantially longer because they range and grow at their own pace. That is worse economics and better meat — firmer texture, real flavour, and stock that actually sets when you chill it.

Meat & Poultry available now

−12%

Meat & Poultry

Free-Range Whole Chicken

Fresh stock

₨1,150₨1,300

per kg

Processed against orders, never frozen

We do not hold meat on ice hoping someone buys it. Birds are processed against confirmed orders and moved chilled, which is the only honest way to sell fresh poultry. It means you occasionally wait a day; it also means you never receive something that has been sitting in a freezer for a month.

Why slow-grown birds taste different

Muscle that has been used has flavour. A bird that has spent its life walking around develops firmer, darker meat with a texture closer to what people mean when they say desi murgi. Broiler chicken is softer and blander because the animal never really moved.

Fed from our own fields

The birds forage and are supplemented with grain from our own harvest rather than commercial growth-accelerating feed. We do not use routine antibiotics as a growth measure. If a bird needs treatment it gets it, and it comes out of the food chain for the required withdrawal period.

Meat & Poultry — common questions

Is the chicken ever frozen?: No. Birds are processed against confirmed orders and delivered chilled, never frozen.
How is desi chicken different from broiler?: Desi birds are raised far longer and range freely, which gives firmer, darker, more flavourful meat. Broilers reach weight in about five weeks in confinement.
How should I cook it?: Slow-grown meat wants slower cooking. Give it more time than a broiler recipe suggests — it rewards a longer braise and makes far better yakhni.